Media buying · KSA
Media buying agency in Saudi Arabia
One plan across digital, programmatic, out-of-home and TV, bought and reported by one team in Riyadh.
The short answer
CLICK | TOG is a Riyadh-based marketing and AI agency (Albailasan Marketing Services Co., operating since 2019) that plans and buys media for brands in Saudi Arabia. We buy across social and search platforms (Snapchat, TikTok, Meta, Google, YouTube, X and LinkedIn), programmatic display and video, digital out-of-home (DOOH), in-mall screens, cinema, Riyadh Metro and TV, and report all channels in one place. Plans are built on our published Saudi media benchmarks and adjusted weekly against results.
Last updated:
What our media buying covers
Social and search
Snapchat, TikTok, Instagram, Facebook, X, LinkedIn, Google Search and YouTube, managed in Arabic and English.
Programmatic
Display, video and connected-TV buying with audience targeting and frequency control.
Out-of-home
Programmatic DOOH, in-mall screens, cinema and Riyadh Metro placements.
TV
Television placements planned alongside digital so reach is not double-counted.
Retail media
Campaigns on retail and e-commerce platforms such as Amazon.sa and Noon.
Tracking and reporting
Server-side conversion tracking where possible, and one report across all channels.
How it works
- 01
Plan
Audience, reach goals and budget split by channel and city.
- 02
Buy
Bookings and campaign setup across digital, DOOH and TV.
- 03
Optimise weekly
Budget moved toward the channels and creatives that perform.
- 04
Report
One report: spend, reach, results and next steps.
Who it is for
- Brands that want one accountable team instead of separate digital, OOH and TV agencies.
- Regional headquarters and new market entrants planning a Saudi launch.
- Seasonal campaigns: Ramadan, Eid, Founding Day, National Day, White Friday.
Selected results
5X
car sales
Saudi automotive dealer
2X
B2B and B2C leads
Automotive distributor
2.5X
signed contracts
HR provider
Selected TOG group results. Client names withheld for confidentiality. Details on the case studies page. Case studies
Frequently asked questions
Which channels can you buy in Saudi Arabia?
Snapchat, TikTok, Meta (Instagram and Facebook), Google Search, YouTube, X, LinkedIn, programmatic display and video, programmatic DOOH, in-mall screens, cinema, Riyadh Metro, TV, and retail media on platforms such as Amazon.sa and Noon.
What are typical CPMs on Snapchat and TikTok in Saudi Arabia?
Our 2026 Saudi Media Benchmark report estimates Snapchat CPMs at about $3.20–$7.80 and TikTok at about $3.40–$7.50. Actual costs depend on audience, season and creative.
Do you handle digital out-of-home (DOOH) in Riyadh?
Yes. We plan and buy programmatic DOOH and screen placements in Riyadh and other Saudi cities, alongside digital channels.
How do you report media results?
In one report across all channels, covering spend, reach, frequency and results such as leads or sales, with weekly optimisation during the campaign.
What budget do I need?
It depends on the audience size, channels and duration. Our free planning tool gives an indicative audience and budget in about two minutes, and we refine it with you.
Do you buy media in Arabic and English?
Yes. Campaigns, creatives and reporting are managed in both languages.
Get a media plan for Saudi Arabia
Build an indicative audience and budget plan in about two minutes, or talk to our team.
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